Leadership,strategy&change Assignment Example | Topics and Well Written Essays - 3000 words

Leadership,strategy&change - Assignment Example Apple has risen to be world’s best business organisation in the areas of manufacturing, designing and selling consumer electronics, PCs and computer software (Hertzfeld 2004). Initially, the company was a market leader in the production of Mac personal computers with the company deriving success in introducing new features based on consumer preferences. However, Apple has sought to diversify into other markets within the technology-based industry as it released the iPod (world’s first media player device), the iPhone series of phones which are recognized as pioneer smart phone and the the iPad tablet computers. These innovations were also directed towards consumer software products such as the OS X and iOS operating systems followed by a customized media browser, web browser (Safari), iTunes, and a number of creative suites including iWork and iLife (Fisher 2008). These technological moves ensured Apple moved from being a solely personal computer manufacturer to recogni tion as leading producer of operating software, consumer electronics and consumer software (Young and Simon 2005. Apple is one of the technology driven companies that have had the greatest impact in the consumer electronics industry although there some challenges along the way. One of the greatest challenges that Apple successfully weathered is the threat of bankruptcy the company faced in 1997 but a number of changes and strategies have over the years led to change of fortune with the company returning to solvency. The company’s transformation has been noted to be a result of transformations that led to profitable operations as the management focused on production of consumer electronics based on high standards of innovation, prestige and quality. Consumer loyalty has played a significant role in the turnaround as Apple focuses on launching features that captivates the interests of